Elasticity is a scientific means of measuring ‘youth’ – that is how plump or firm is your skin and its surrounding tissue? In youth our skin is firm and supple thanks to high collagen & elastin levels. While collagen plays a structural role, elastin is the ‘bounce’ that begins to lessen as we age. Elastin decline can be slowed by eliminating smoking and sun exposure and increasingly diet is found to play a protective role, particularly foods rich in vitamin A and betacarotene. While research continues into prolonging skin resilience, measuring elasticity gives us a clear picture of your skin’s condition in relation to age. Skin Lab is able to quantify this key factor by measuring the structure and the ‘give’ of your skin, assigning it an elasticity score between 1 and 100, and comparing these scores over time.